About 1st Down Technologies

1st Down Technologies

1st Down Technologies is a sports software company based out of Austin, Texas. The company is conceived by Coach Charlie Coiner, a 27-year veteran of NFL and NCAA football. The mission is to help coaches at all levels spend more time developing football players and less time consumed with designing plays.

Coach Charlie Coiner, Founder

Charlie Coiner

How does a stellar football-coaching career begin? Certainly, nine years in the NFL and another 20 in the NCAA doesn’t happen by accident. A career like this happens when a coach knows how to develop talent—and knows how to win. In 1983, with no coaching experience, Waynesboro, Virginia native Charlie Coiner had big dreams and made a bold move by approaching a new, now national, coaching figure. His timing was perfect.